We Bring Clients
for B2B & Services
We'll create demand from scratch or set up a flow of leads
from people already searching for your product.
$1M+
ad spend managed
200%+
average ROI
150+
clients
Agencies sell activity: posts, clicks, impressions. Reports look great, but it's unclear whether this actually makes money. And should you invest more?
We count money, not clicks. How much a lead cost, how many became clients, and how much you earned per dollar invested. Everything is transparent, in numbers.
We work in niches we understand
Services
Four directions: from first lead to scaling
Search Advertising
from $800/moWe show ads to people actively searching for your product on Google and Yandex. The hottest traffic: they already want to buy.
Learn moreGoogle Ads · Яндекс Директ · GA4 · Яндекс Метрика
Paid Social
from $800/moWe find your audience on Facebook, Instagram, LinkedIn, TikTok. Test platforms, cut weak ones, scale what works.
Learn moreMeta Ads · TikTok Ads · LinkedIn · Reddit · X
Funnels & Conversion
from $600We build landing pages and scenarios that turn visitors into leads. Every element is tested, from headline to button.
Learn moreTilda · Webflow · Framer · Hotjar
SEO & Content Marketing
from $1,000/moWe rank your site at the top of Google for queries that bring clients. Slow, but the cheapest channel per lead.
Learn moreAhrefs · Google Search Console · Screaming Frog · Topvisor
Consultation: $100
We'll break down your funnel in 60 minutes. Show you where money is lost.Client Results
Not promises, but numbers
3000+
partners in 3 months
Shifted focus from B2C to B2B. Built a funnel to attract realtors and agencies.
«Lead The Way rebuilt the semantics for narrow B2B queries. In three months they brought us 3,000 agent registrations at $2–3 per lead.»
YGROUP
960%
ROI
Luxury real estate in Georgia. Budget $4,000, personalized creatives.
«Repackaged the funnel, implemented online tours for investors. With a $4,000 budget we closed deals on 12 luxury properties. ROI exceeded 960%.»
IRES Estate
884₽
cost per lead (was 15,000₽)
Rebuilt campaigns for foreign markets, cut non-performing placements.
«In a month the team rebuilt campaigns and cut non-performing placements. Cost per lead dropped from 15,000₽ to 884₽, targeted leads grew from 1 to 20.»
Smartwood
How We Work
Four steps from first call to working ads
Audit
Discovery
We figure out who your client is, what you're willing to pay per lead, and where leads currently come from. We find where money is being lost.
Strategy
Strategy
We craft the offer, build the landing page, prepare creatives. Set up analytics to track every lead from click to deal.
Launch
Deploy
We launch ads and rapidly test hypotheses. What doesn't work, we cut. What works, we amplify. First leads within a week.
Scaling
Scale
We increase budget on profitable campaigns, reduce cost per lead, improve conversion. Regular reports on money, not clicks.
Nikita Savin
Founder of Lead The Way
LinkedIn6 years in marketing, 4th year building lead generation for B2B and services. Started with big brands (Kozel, Mazda, Cisco, Adidas), then moved to performance for SMBs. Deep expertise across virtually all ad platforms and finding winning combos in any niche.
200+
ad campaigns
4+
years in lead gen
4
continents
Worked with brands:
Project geography:
Blog
Analysis, case studies and tools for B2B marketing
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Маркетинг для B2B-услуг с нуля: как выбрать каналы, считать экономику заявок и не слить бюджет. Пошаговый план запуска с фокусом на сделки.
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Маркетинг для производителей мебели: какие каналы дают заявки в рознице, опте и контракте, как считать экономику и не сливать рекламный бюджет.
Frequently Asked Questions
We'll Audit Your Funnel in 30 Minutes
Free. We'll show you where money is lost.
Let's Start With a Free Audit
A fair deal: we break down your sales funnel and find growth points, for free. You spend 30 minutes on a Zoom call. If we see potential - we'll discuss terms. If we realize we're not a fit - you get a concrete action plan. No strings attached.