Online Course Funnel: How to Generate 2,000,000 ₽/month on Autopilot

A monthly turnover of 2,000,000 ₽ on autopilot is not a dream, but a systematic result for many of our clients in the online education niche. They build a predictable online course funnel that consistently attracts new students and recoups marketing costs. The secret isn't magic, but the right architecture: an autowebinar, an affordable tripwire, and a core product work like clockwork when each element performs its function.

In 30 Seconds

Imagine a system where every ruble invested in advertising returns with profit, and applications for your core course are generated around the clock. This is the essence of the "Autowebinar → Tripwire → Core Course" funnel. It brings in cold traffic, quickly warms up potential students through free but valuable content, offers them an easy purchase to remove barriers, and then transitions them to a high-ticket core product. The goal: not just to sell, but to build long-term relationships where every customer step is logical and predictable for you.

Why This is Crucial for Education and Online Courses

In the online education niche, margin often depends on volume and customer LTV. Competition is high, and trust in experts takes time to build. Simply selling a high-ticket course 'cold' is a recipe for budget drain. We had a client, an online school producer for SMM training. They spent 300,000 ₽ on advertising and generated 400,000 ₽ in revenue. After implementing this funnel, with the same budget, turnover grew to 1,800,000 ₽ in 3 months.

The problem is that the audience isn't ready to immediately pay 30,000 – 100,000 ₽ for a course from an unknown expert. A bridge is needed. This funnel solves three key challenges for infobusinesses:

1. Lowering Lead Cost: A free webinar attracts 5-10 times more registrations than a direct course offer.
2. Fast Traffic ROI: A tripwire for 500-2000 ₽ often recoups lead acquisition costs, allowing for fear-free ad scaling.
3. Building Trust and Qualification: The webinar and tripwire demonstrate your expertise, filter out unqualified leads, and prepare them for the core purchase.

How It Works: The "Triple-P" Model

We call this the "Triple-P" Model: Prospecting (Autowebinar) → Proof (Tripwire) → Purchase (Core Course). This isn't just a sequence, but a system where each element reinforces the next.

1. Prospecting: Autowebinar

This is your main magnet for a cold audience.

• Goal: Gather the maximum number of registrations, showcase expertise, provide value, and prepare for the offer.
• Content: 45-60 minutes of live, valuable content with a clear structure: problem → solution → your method → call to action for the next step (tripwire or core course).
• Metrics:
  • Registration CR: 15-30% from paid traffic.
  • Webinar attendance CR: 25-40%.
  • Cost per registration: 50-150 ₽.
• Tools: GetCourse, Bizon365, Pruffme.

2. Proof: Tripwire

An inexpensive product that removes the barrier of the first purchase and quickly recoups traffic costs.

• Goal: Convert a "free"